Why CX Centers Need a Seat at the Table
2025 is a landmark year for U.S. data privacy. Eight states now have new laws taking effect that expand consumer rights and impose new requirements on businesses handling personal data. Several other states have similar laws queued up for 2026.
For customer experience centers, omnichannel service providers, and customer engagement leaders, this means compliance complexity — and the need for an industry voice in shaping how these rules are implemented.
The 8 States With Privacy Laws Effective in 2025
- Delaware (DPDPA) — Effective Jan 1, 2025
- Applies to entities processing data from ≥35,000 consumers (or 10,000 if selling data).
- Includes nonprofits.
- Rights: access, correction, deletion, portability, opt-out.
- 60-day cure period during 2025.
- Iowa (ICDPA) — Effective Jan 1, 2025
- Modeled after Virginia’s law.
- 90-day cure period.
- Consumer rights: access, delete, opt-out of sale/ads.
- Nebraska (NDPA) — Effective Jan 1, 2025
- Broader coverage than many states, with limited exemptions.
- Permanent 30-day cure period.
- New Hampshire (NHDPA) — Effective Jan 1, 2025
- Rights: access, delete, correct, opt-out.
- 60-day cure period until end of 2025.
- New Jersey (NJDPA) — Effective Jan 15, 2025
- No FERPA exemption (covers education data).
- 30-day cure period until mid-2026.
- Tennessee (TIPA) — Effective July 1, 2025
- Applies to businesses with >$25M revenue.
- 60-day cure period.
- Minnesota (MCDPA) — Effective July 31, 2025
- Covers sensitive data and profiling restrictions.
- Cure period until Jan 2026.
- Maryland (MODPA) — Effective Oct 1, 2025
- Stronger rules on data minimization and children’s data.
- Universal opt-out signal required by 2026.
Other States Coming in 2026 and Beyond
Several other states have already passed privacy laws that are taking effect soon:
- Kentucky (effective 2026)
- Indiana (effective 2026)
- Rhode Island (effective 2026)
- Mississippi & Utah (online safety and age-verification laws targeting minors, effective 2025–26)
Other State Proposals
States including Alabama, Arkansas, Georgia, Illinois, Maine, Massachusetts, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Vermont, West Virginia, and Wisconsinare all considering bills that expand privacy rights, regulate data brokers, or strengthen protections for minors.
This patchwork is growing quickly — and each law has subtle but important differences in scope, exemptions, consumer rights, and enforcement.
State privacy laws are expanding quickly, and federal agencies like the FTC and FCC are layering in additional rules. CX centers, customer engagement companies, and communication leaders need a seat at the table.
That’s where ECACUSA.org (Enterprise Communications Advocacy Coalition) comes in.
By joining ECAC, you gain:
- Representation in Washington, D.C. — A unified voice advocating directly to Congress and regulatory agencies.
- Access to Counsel — Guidance from legal and compliance experts on state and federal rules.
- Regulatory & Congressional Updates — Stay ahead of new developments before they hit your business.
- Industry-Specific Webinars — Practical education on compliance, telecom, privacy, and consent.
- A Voice in ECAC Positions — Help shape the official industry stance on privacy, AI, and communications policy.
Our Focus
- Telecommunications (TSR, TCPA)
- Privacy (including the push for a national standard to preempt state patchwork laws)
- Consent (designing systems that respect customer choice)
- AI in Contact Centers (ensuring innovation isn’t stifled by overbroad rules)
2025 marks the rise of a state-by-state privacy patchwork. For CX centers and customer engagement companies, the path forward is clear: prepare for compliance, but also advocate for the industry’s role in building fair, practical regulations.
